Learning Centre
Articles and guides on AI visibility for B2B brands.
What is AI Visibility?
Most brands aren't in the AI answers their buyers read. What AI visibility is, how it differs from SEO, and what drives it.
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Getting cited in ChatGPT: what OpenAI has actually documented
Four OpenAI crawlers, one of which controls search eligibility. What OpenAI has said about selection and where it says more, how citations appear in the app and the API, and how to see whether your pages are being cited.
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Getting cited in Microsoft Copilot: what Microsoft has documented about grounding, and how to see it working
Copilot answers from Bing's index with a grounding layer on top. What Microsoft has documented about selection, which directives take a page out of the pool, what IndexNow changes, and how to read the grounding queries Microsoft now shows you.
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Getting cited in Google AI Mode: how source selection works now
More buyers are asking AI Mode. What Google has confirmed about how it picks sources, what the large datasets add, what a citation is worth in clicks, and how to measure whether your pages are being selected.
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The three measures that decide whether your brand makes the AI shortlist
Visibility, alignment, and sentiment are three different problems. A GBMF diagnosis tells you which shortlist position your brand actually holds.
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How to measure your brand's AI visibility: a GBMF walkthrough
A walkthrough for running your first GBMF measurement: prompts, engines, Brand Profile, evaluator, and how to read the output.
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What to do when AI puts you in the wrong state: GBMF remediation by diagnosis
The GBMF state tells you what to fix. AI Absent, AI Pariah, Misrepresented and Undiscovered each need different remediation paths.
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AI brand sentiment: how it forms and what shapes it
AI can get every fact right and still make buyers hesitate. What shapes the tone AI uses about your brand, and what you can realistically influence.
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Getting cited in Google AI Overviews: what B2B brands need to know
AIO triggers on 82% of B2B Tech queries. Ranking helps but is no longer the gate. Here is what the controlled evidence shows actually drives citation.
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Why AI systems cite some pages and not others
AI systems retrieve fragments, not pages. What converging research across ChatGPT, Perplexity, and Google AI Mode reveals about heading format, positional bias, factual density, and why schema markup is not the lever most advice claims it is.
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Does your AI visibility transfer across geographies?
The AI visibility you measure from one country may not describe what buyers see in another. What the evidence actually shows.
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What to do when AI gets your brand wrong
You've found an AI error about your brand. Here's what to do, in order, with realistic timelines.
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Getting cited in ChatGPT: how ChatGPT Search actually decides what to recommend
ChatGPT Search pulls primarily from Bing, and citations concentrate heavily among a small number of domains. What you need in place before content quality has any effect.
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When AI gets your brand wrong, and why it's hard to fix
AI responses about your brand are often wrong: stale data, third-party errors, and occasional hallucinations. How those errors spread, and why correcting them is usually indirect and slow.
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The llms.txt field guide: what it is, how to implement it, and does it actually work
llms.txt does not improve AI citation rates. Two studies found no effect, crawler logs explain why. One documented use case where it does work.
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Why AI share of voice is the wrong metric, and what to measure instead
AI share of voice tracks whether you appear, not where or how prominently. Why the metric misleads, and what to measure instead.
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The B2B SaaS AI visibility guide: what your buyers are asking AI, and how to show up
51% of B2B buyers now start with AI, not Google. What they're asking, what gets cited, and how to build content that shows up.
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Getting cited in Perplexity: a working playbook for B2B brands
Perplexity cites roughly 5 sources per answer from the live web. What earns those slots: content structure, recency, schema, and domain basics.
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